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About Just Khao

JustKhao announced its arrival in the year 2019. Soon after, it became a relevant player in the fast moving consumer goods sector with its lip-smacking munchies, soft drinks and other tempting edible varieties. The brand is owned by El Sitio Food and Beverage Pvt Ltd group of industries.

JustKhao made its way into the hearts (and Kitchen Shelves) of people in no time, spreading its wings in the eastern parts of India. JustKhao is also targeting a global presence with an aim to becoming the most trusted brand in time to come. For the JustKhao think-tank, there is only one way of winning people’s trust – by manufacturing quality products at a reasonable price.

JustKhao’s ticket to keeping consumers happy has been the will to innovate and create one-of-a-kind products.

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Our product managers and their respective teams work day in and day out to keep your taste buds entertained. Our product lines are unique and have come to life after repeated deliberations with our creative and product teams. Zeroing in on what our potential consumers would love has never been easy. We, the JustKhao family, urge you to accept our offerings with arms wide open.

With a wide range of chips, juices, cookies, cakes and other delectable ready-to-eat delicacies, JustKhao has formed a niche for itself in the consumer market. In order to meet people’s expectations, JustKhao has some state-of-the-art manufacturing facilities in Eastern India, especially Kolkata and Howrah.

Mission

JustKhao has its set of principles very clear –one of which is to deliver products that taste exceedingly well. The next principle is about keeping in mind the consumer’s health and hygiene levels. Along with that, we also want our products to be pocket-friendly and affordable for people of all sections of society. Our competitors are not our competition always. In reality, our real competition lies in offering you a better experience every time you take a JustKhao packet home.

We want to take our products throughout the country and become a household name in time to come. But how will that be achieved? By standardization of products through which the consumer can develop loyalty towards JustKhao. Simplifying the packaging of our products is also on our mission list.

OUR MISSION

Ambiguous and complicated packaging only worsens consumer experience.
Breaking the mould to offer consumers a simplified packaging will only help establish ourselves in the market better.
More importantly, it will make life easy for our beloved on-the-go consumer.
Be it the little biscuit packet, potato chips, cup cakes, ready to eat noodles,or a juice tetra pack – every product you pick up from a JustKhao outlet should ensure you recommend our brand to others who are fond consumers of FMCG products.
Our mission is to also develop an impactful presence in other countries in the Middle East, Europe, North America, South America and Asia.
In short, JustKhao should, over the years, become a household name internationally and not just in India.

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OUR VISION

The first thing about becoming an entrepreneur is to be a visionary. And the visionaries in the JustKhao stable aim to see people consume their products with a smile on their face. Consumer contentment is the basic aim, after which comes market capitalization, expansion or becoming the only brand name on the tip of everyone’s tongue. Excelling in our product quality is the only driving force of our employees at JustKhao. Making the right noise is important. But that certainly is not possible without quality products.

Developing an online presence is essential in our times. And for FMCG companies, it becomes all-the-more crucial. We have plans to extend our ideas to the millions of Indians with an active presence on the Internet. Imagine adding a large packet of chips or a big box of biscuits to your cart and getting it delivered home without having to move a muscle! What else would you want? With the passage of time, JustKhao wants its consumer family to enjoy the ease of getting products home. Our vision is not only to deliver the best but to also do it in the best way possible.

So, be rest assured that JustKhao will fill the FMCG market with products that make a difference. That is our conviction, not just a promise.

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